Coach noticed new market | coachhandbags1006's Blog

Coach Inc Let us women believe each year, should buy some 300 dollars, the price of handbags Coach to help consumer to become "luxury" retail giants, its fiscal 2007 sales reached $26 billion.

Since 2000, the Coach since listing quarterly earnings are rising, But now, the company into a crossroads: American consumer spending cuts in some analysts predict individual, company profit growth, fiscal 2007 will drop to 11%, while ended June 30, 2007, the company for five years before the average growth of 51%.

However, the company's chief executive lu, frank ford (Lew Frankfort) has not been difficult, but by adjusting the initiative, Coach handbags, adding new products fall "C" letters icon design instead of Coach ", "the words. He also plans to future years in the United States increased 200 stores, make store totaled 500.

In addition, frank ford also to Chinese market unconventional. Coach recently announced in China will purchase third-party distributors jun beth Group (Group), ImagineX its control. Coach is still in Hong Kong open outside the United States the largest one of flagship store, and plans to use five years, China's market is now nearly 30 stores to 80.

Meanwhile, the Coach plan more expensive goods limited edition, for example, to $900 Peyton handbag on the market price, average price of handbags, it will be increased slightly. For the balance of product structure, the Coach will also launch lower-end handbags, price at between $200 to 250.

Coach handbags develop new markets